Los Angeles
2 July, 1969
69-07-02
My Dear Mukunda,
Please accept my blessings. I beg to acknowledge receipt of your letter dated June 28, 1969, and I have carefully noted the contents.
[…] Regarding the Beatles, if they chant the Hare Krishna Mantra, give them all facilities. Because if they make some Hare Krishna record, that will be widespread, and we want simply that the Hare Krishna Mantra may be very popular all over the world.
We do not care for any profit out of it. We should not try to make a profit out of the Hare Krishna Mantra; then our spiritual enlightenment will be hampered. Our principle should be to beg contributions from others, and as far as possible not to try for any big bargains.
As I have already written to you, we should not try to become a very popular musical party. Music is one of our items for chanting, but we are not musicians. We should always remember this fact. The best example is that we take advantage of the typewriting machine, but that does not mean we are professional typists.
Please convey my blessings to the others also. I hope this will meet you in good health.
Your ever well-wisher,
A.C. Bhaktivedanta Swami
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