“Be Veg” Toronto Subway Ad Campaign 2011

Srimad-Bhagavatam — According to less intelligent philosophers, animals have no soul. But factually animals have souls. Due to the animals’ gross ignorance, however, it appears that they have lost their souls. Without the soul, a body cannot move. That is the difference between a living body and a dead body.

video credit: BeVegCampaign

One Thousand “Why love one but eat the other?” ads running on Toronto subways have been asking Canadians to “be veg” and riders are responding. “Be Veg” Toronto Subway Ad Campaign 2011

This provocative ad series launched by a grassroots group draws attention to the similarities between the animals we call “family” and the animals we call “dinner” and highlights the shocking cruelty faced by animals raised for food in Canada.

For more information visit: http://www.BeVeg.ca
A Veracity Films production
Co-Produced by: Kimberly Carroll and Stephanie Kittell
Cinematographer & Editor: Stephanie Kittell, VeracityFilms.com
On-Camera Presenter: Kimberly Carroll, Be Veg Team

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