Rathayatra San Francisco

Letter to: Madhudvisa, Los Angeles, 26 March, 1970

[…] Ratha Yatra Festival is your most important function of the year. I introduced this Ratha Yatra in San Francisco, accepting the place as New Jagannatha Puri. So this festival must be observed very gorgeously every year.
Similarly, if two other processions like on the Birthday of Lord Caitanya as well as on the Birthday of Lord Krsna, are observed, it will be still nicer.
Last time when you came here, I was very much encouraged to see you. Similarly whenever you find some time, if you come for a day or two, you will be able to suggest improvement here as well as you will take improvements from here and introduce them in your Temple and others.
It will be very pleasing to learn that in the morning you are now studying from one and one half to two hours and in the evening you have class from forty five minutes to an hour, and you are stressing the importance of lecturing and preaching with authoritative and substantial arguments.
Please offer my blessings to all the boys and girls in San Francisco Temple.
Hope this will meet you in good health.
Your ever well-wisher,
A.C. Bhaktivedanta Swami