When Lord Brahmā came to call him back, that “Mr. such and such, for your bad Behavior you became Hog. Now come back to Heaven,” so he refused…

..No, I have got so much responsibility. I cannot go.”
You see? This is material… It is called māyā, illusion.

The conditioned living entity is satisfied in his own particular species of life; while deluded by the covering influence of the illusory energy, he feels little inclined to cast off his body, even when in hell, for he takes delight in hellish enjoyment.

It is said that once Indra, the King of heaven, was cursed by his spiritual master, Bṛhaspati, on account of his misbehavior, and he became a hog on this planet. After many days, when Brahmā wanted to recall him to his heavenly kingdom, Indra, in the form of a hog, forgot everything of his royal position in the heavenly kingdom, and he refused to go back. This is the spell of māyā. Even Indra forgets his heavenly standard of life and is satisfied with the standard of a hog’s life.

By the influence of māyā the conditioned soul becomes so affectionate towards his particular type of body that if he is offered, “Give up this body, and immediately you will have a king’s body,” he will not agree. This attachment strongly affects all conditioned living entities.

Lord Kṛṣṇa is personally canvassing, “Give up everything in this material world. Come to Me, and I shall give you all protection,” but we are not agreeable. We think, “We are quite all right. Why should we surrender unto Kṛṣṇa and go back to His kingdom?” This is called illusion, or māyā. Everyone is satisfied with his standard of living, however abominable it may be.

The Bhaktivedanta purport of the Third Canto, Thirtieth Chapter, of the Śrīmad-Bhāgavatam, entitled “Description by Lord Kapila of Adverse Fruitive Activities.” Text 5

So our attachment is so strong. That even it is duḥkhālayam… Just like some hogs, they are living in filthy place and eating stool. And if you say that “I will take you somewhere else, a good place,” then they will not go there. This happened. It is stated in the Bhāgavata that once the king of heaven, he was cursed to become hog. And he was living amongst the hog society. And when Lord Brahmā came to call him back, that “Mr. such and such, for your bad behavior you became hog. Now come back to heaven,” so he refused, “No, I have got so much responsibility. I cannot go.” You see? This is material… It is called māyā, illusion. Even you are in the most abominable condition of life, we will feel, “Now we are very happy.” So that is our position. We do not want to leave this place. Therefore we create nationalism, Communism, this “ism,” that “ism,” because we want to stay here permanently. But unfortunately nobody will be allowed to stay even if you want to stay. That is the miserable condition of material life. Duḥkhālayam aśāśvatam [Bg. 8.15]. So we have to leave this place. And when we leave, then, according to our proportion of sinful or pious activities, we get next body. So those who are very, very sinful, they go to the hellish condition of life, the planets. They are down this universe. There is the kingdom of Pluto, or Yamarāja. And he comes at the time of death, and the sinful man… Is very, very fierceful, odd looking, and they come to take. So here it is said that one who has once surrendered to Kṛṣṇa, for them there is no such fear. Even in dream they will not see the order-carriers of Yamarāja. (More…)

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