Anyone can execute this devotional service, provided he wants to do it

Prabhupada, Arrival Address, Denver, June 27, 1975: […] So our process is very simple, that we dedicate our life to the service of Vaisnava and, according to his direction, sravanam kirtanam, hearing and chanting of Vishnu, Krishna, and refrain from the sinful activities. Then life is successful. It is not very difficult.

We do not require to be very learned scholar or very rich men or to take birth in a very high family. We do not require all these things. If we are endowed with all these blessings, janma aisvarya sruta sri—means birth in high family or great nation, to be very opulent, rich, and very highly educated, or very beautiful—these things are very good material possessions. But if we have got them, it is all right. Even if we have not got, there is no impediment. Krishna-bhakti is without any check by any material condition.

Anyone can execute this devotional service, provided he wants to do it. And especially when one is endowed with other blessings, it is just like good scent in gold. Gold is appreciated by everyone. It is valuable, but there is no good flavor. Similarly, janma aisvarya, to… You American boys and girls, you are born of a very big nation. That is very good. You are all educated, you are beautiful, and janma ais…, sruta sri, four things. These things ave just like gold. But if you add Krishna consciousness along with these qualification, then gold with flavor. Gold is valuable, and if there is flavor, it is more valuable. Of course, in the material world there is no gold which has got good scent. But in the spiritual world that is possible. So with your intelligence, with your opulence, add Krishna consciousness. Then nationally, individually, collectively you will be glorified. I am very glad that you have opened this center. It is nice place. And execute Krishna consciousness. It is very simple, not difficult, if we want to execute. But I am glad that you are doing that. Our Satsvarupa Maharaja is guiding you, and I thank you very much for your kind reception. Hare Krishna. (end)